Built by someone who actually ran gyms โ€” for 20+ years. Start free trial

Our Journey

We built Buzops because we needed it. After 20 years running gyms, we got tired of piecing together five different systems that never talked to each other.

Michael Benso, Buzops Co-Founder

Michael Benso

Michael didn't come from software. He came from the gym floor. Before building Buzops, he spent two decades running one of the largest privately owned fitness networks in the country โ€” through recessions, pandemics, and every operational mess you can imagine.

He built FMG in 2009, grew it to 100+ gym locations across five states, and exited in 2022. He co-founded Eco Gym in 2011 โ€” the world's first human-powered 24/7 gym chain โ€” and exited in 2021-2022. At peak, he was managing 300โ€“400 staff, 90+ PT studios, and more than 100,000 clients.

He holds a Master's degree in Exercise Physiology from Southern Illinois University and has completed coursework at Harvard Medical School. He's worked with the world's top fitness equipment manufacturers, traveled to China for product development, and built systems that ran gyms while he was asleep.

Buzops is the platform he built because everything else on the market was designed for someone else's problems.

Two Decades of Lessons

Every feature in Buzops exists because we either lost money without it, or built it ourselves and watched it work.

2004

FitDr โ€” First Digital Workout Platform

Michael created FitDr, one of the first doctor-validated digital workout platforms. The fitness tech bug was there from the start.

2009

FMG Founded

Co-founded Fitness Management Group. Built it from zero to 100+ gym locations. Learned every lesson the hard way โ€” lead conversion, PT sales, staff management, retention โ€” all at scale.

2011

Eco Gym Launched

Founded Eco Gym โ€” the world's first human-powered 24/7 gym chain. Members generated electricity while they worked out. Three full gyms, 24/7 operations, all on systems that had to work without a staff member in the building at 3am.

2015โ€“2019

90+ PT Studios. 100,000 Clients. 400 Staff.

At peak scale, Michael was running more PT studios than almost any independent operator in North America. The data, the systems, and the lessons from this period are baked into every part of Buzops.

2021โ€“2022

Successful Exits

Exited Eco Gym (2021) and FMG (2022). Took the two decades of operational knowledge and started building the software that should have existed the whole time.

2023

Buzops V1 Launched

Launched Buzops with co-founder Amar Reddy. First clients migrated from Mindbody. Results started coming in immediately โ€” PT revenue up, lead conversion up, admin time down.

2025

Buzops V2 โ€” AI + Crypto + Affiliate Platform

Added the AI Agent for 24/7 call handling, built-in crypto payment acceptance, and a full affiliate and referral platform. Buzops is now the most complete gym growth platform on the market.

The education behind the experience

Michael doesn't just know gym operations. He knows the science behind what works in fitness, and how to turn that into systems that drive revenue.

Master's in Exercise Physiology

Southern Illinois University Carbondale (SIUC). The science of human performance, not just the business of it. This is what separates Buzops from software built by people who've never coached a client.

Harvard Medical School

Lifestyle Medicine coursework. Applying clinical research to gym programming and member outcomes โ€” something most gym software companies have never thought about.

Division I College QB

Ambidextrous thrower, played at SIUC against Bart Scott. The same competitive mindset that drove athletic performance drives how Michael builds systems and businesses.

Matrix Fitness Product Manager

Traveled to China for manufacturing. Worked directly with the equipment engineers. Knows the product side of the fitness industry as well as the operations side.

Amar Reddy

AR

The Technical Backbone

Amar Reddy has been Michael's technology partner since 2009 โ€” the same year FMG was founded. When Michael identified what the system needed to do, Amar built it. Their collaboration spans over 15 years across multiple companies, which means Buzops was built by people who already had a working relationship before they wrote a single line of code.

Amar leads product architecture and engineering at Buzops. Every technical decision โ€” database structure, API design, payment processing, AI agent integration โ€” goes through him. The platform is solid because the person building it has been solving real gym problems for a decade and a half.

Watch & Listen

Sweat Success Podcast

Michael hosts a bi-weekly podcast for gym owners who want to grow their business, not just manage it. Guests include Rick Mayo, Mike Arce, Chris Clawson, Shawn Stewart, and other operators who've built real businesses in fitness.

Real conversations. No fluff. Just what actually works when you're running a gym.

Watch on YouTube
๐ŸŽ™
Sweat Success
Podcast

The numbers that built Buzops

20+ Years in Fitness
100+ Gym Locations Operated
100K+ Members Served
90+ PT Studios Run

Built by operators. For operators.

If you want gym software that was designed by someone who's been where you are โ€” try Buzops free for 30 days.